As the number of broadband users increases, the tradition of videos will also be on the rise. There are many websites today that are predominately video oriented. Video usage on sites greatly increases traffic to sites, when video search engine optimization is used. The tips listed below will enable users of the Internet to optimize video search engines. As you continue reading, we are going to give you ten easy to read and understand tips on video search engine optimization.

Even though search engines have become more advanced over the years, they still aren’t all able to view the contents of a video in the same way as text. For instance, if a person is searching for information on basket weaving and there is a video which covers every part of the process; from cutting the tree down to shellacking the finished product, many search engines won’t put this video at the top of the list. The reason for this is that text is read first by most search engines.

There are three main video optimization situations; sites that upload videos, search engines that will crawl a site to find a video, and MRSS or RSS feed accepted sites.

Search Engines That Will Crawl a Site -This variety of search engines is using keywords or tags found within the description, title, summary, or anywhere on the page itself. By having a video file in one directory only, the crawler will be able to easily find these files. Try to avoid flash video players, these aren’t friendly to search engines at the moment.

Search Engines That Will Crawl a Site for Videos – These search engines are looking for specific tags or keywords in the title, description, summary, or somewhere on the page. Keeping a video file in a single directory will enable a crawler to find these files easier. Avoiding flash video players will be beneficial as well, since flash players are still not friendly to search engines.

Crawlers – This type of search engine uses tags or keywords found in a title, summary, description, or anywhere on the page. Placing a video file in a single directory enables crawler sites to find the files with ease. Avoid using flash video players on videos, these aren’t search engine friendly at the moment.

Other than the three situations mentioned above, there are other tips and techniques on video optimization, such as:

1. Formulate content that draws viewers in2. Pick a preferred format that is visible to search engines3. Make use of thumbnails4. Include a watermark to indicate the video’s origin5. Include the word “video” regularly in the text6. Keep the video at a reasonable length7. Use keywords in the URL and the file name8. Allow ratings to be given for the video9. Put the video everywhere10. Use keywords in the link text that are appropriate for the file11. Provide a catchy title for the video

Either shared hosting services or a company’s site can harbor videos. YouTube has it’s very own useful search engine, it is considered to be a site that shares videos. It’s internal engine is generally limited to viewing videos on its site or other corporate sites. For instance, if someone wants to view videos on another site that isn’t YouTube or a corporate affiliate, a different type of search engine will be needed. Keeping this in mind and using the above tips should help you with video search engine optimization. Hopefully the search engines in the future will be able to easily view all information within videos, to be more productive in searches of information from the entire web.

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