The address of your website right after www is called the domain name, as in Google in www.google.com.

How is a good domain name created?

On no account, should the web address of your site be a difficult one to write or remember. The address is supposed to help, not be an obstacle. You can definitely think about the name of your company for a domain name. On the other hand, you can also favor a phrase that promotes your own identity and what you are offering.

Also, make sure not to be too opinionated about your domain name. Ask others if they find it good, and make note of others reactions to your domain name.

There are certain factors which you must avoid while registering a domain name, which include:

1. Avoid the use of hyphen because it enhances the possibility of forgetting your domain name while typing your name into the browser or even at the time of sending e-mail to you. This is problematic.

2. Strive not to use digits in your domain name. For instance, if it is 3.com, you have to make everybody aware that it is not three but 3′.

Now, with regard to your domain name, I will show some positive things:

1. Register for commercial websites, that is, the ones which end with .com. This is not necessary, but it has been observed that people tend to forget websites ending with .org or .net, and if they mistakenly send a confidential email to a wrong address, it might spell a recipe for disaster.

2. Keep the spelling of the domain name simple.

3. Make it as short as possible as the maximum length should be 3 words or 20 characters.

The above mentioned aspects have to be thought out with due consideration for your main company domain name. Only for your secondary sites, can numbers, hyphens and non-.com domain extensions be. Follow the above ones for your company’s main domain. Does my domain name have to end with .com?

A .com site: It is known to everyone that .com is the most preferred and the most commonly-used extension on the internet. So it would be suggested to stick with .com sites rather than the ones ending with .net or .org. However, you may find it a bit difficult registering a domain with the .com extension since many domains with common words have already been booked.

It should be noted that other extensions have their relevance too. .com is a website used for commercial purposes, .org is a non-profit making website, while .net is a website meant for networking purposes. But this theoretical knowledge holds little significance in todays times since no business owner thinks about these factors before registering his website.

Using uppercase or lowercase letters

As capitalization does not make any difference, your domain name can have thus anything ranging from numbers to letters or even to dashes.

Should I use dash in domain name?

Remember that a situation may arise that your desired domain name has already been bought, but, the same name is available with a dash. As sometimes it may remain as the only choice for you, familiarize yourself with the problems of using dash.

1) Using a dash in your domain name can be never ideal for communication. Users are likely to end up at a wrong site unless you tell them the proper place to put the dash and they put it perfectly.

2. Most people forget to put dashes, so it is preferred that you stay away from a domain with a dash.

Well, you need to know that for your right to use the chosen domain name, you need to pay an annual fee that ranges from $6 to $50(varies according to the registration service). But, it doesnt let you purchase the domain name. It is just a rental service.

It is your choice whether you wish to use a cheap registrant whose service over a period of time is doubtful. But remember that a saving in the short term might cost you in the long run. You should stress on the access control panel domain when you are registering for your domain. As far as the domain registrars go, many of them permit the webmasters to edit the domain hosting, manage the DNS records, and also widen the domain so that transfer of the domain from one registrar to another becomes easy through the internet, without requiring any support. This gives you a lot of control and freedom as a webmaster. If you have got registered under a particular registrar, you will never want to bear the effect of any mistake incurred by the registrar, if you have settled on the domain for a fair period of time.

So keep the things mentioned above in mind before selecting a registrar and registering your domain with them. Is it okay to let someone else handle my domain name?

Its not, if you are able to control it fully. If the outsource deprives you from modifying the information in the domain name which would be required for shifting the files to another web server, then it wouldnt be good to let someone else handle the domain.

It is, indeed, very astonishing if you are satisfied with your domain name because over 20,000,000 domain names have already been registered. Honestly speaking, it is quite natural that your purchasing the domain name exerts an influence on the choice of your domain name. Not only that, in the future it can inspire you to think about an unregistered name that can be secured. Having said this let me remind you that it is always wise to go for a perfect domain name from its current owner giving a suitable amount. For this, you need to have a handsome amount in your pocket.

The research on the subject which is expected of you as a marketer will make you familiar with a variety of opinions. You can also be sometimes discouraged by your choice of domain name. Nevertheless, there are two common points.

1. Choosing your domain name at the very outset of your business plan is perfect in a competitive market.

2. Make it first to select once you choose a name.

In conclusion, buy the domain names that have fascinated you even if you havent resolved your business plan. If it is bought at a reasonably priced registrar like GoDaddy, then it is not very expensive. You can resell it in the future or perhaps even improve it with creative content. But, you may not get it in the future if you do not buy it at once.

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